Sustainability Perception Survey…The Results Are In

Brighton and Hove is a city known for its green policies and eco-friendly nature, it is also the world’s first designated One Planet City. The One Planet approach aims to create a future where it’s easy, attractive and affordable for all of us to lead happy and healthy lives, using a fair share of the earth’s resources.

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It was therefore a perfect match for the Brighton Centre to hold its first Sustainable Event: The Future and You on Wednesday 5th June. It was a beautiful day in Brighton with the sun shining and the sea at a perfect state of calm. The event drew in over 60 conference, exhibition and event organisers, which exceeded all expectations.

The day included Panel presentations and discussions, Roundtables, an interactive tour of the building and concluded with a delicious locally sourced lunch in the centres third floor restaurant. Prior to the Panel presentations guests of the event were asked to fulfil a perception survey, to answer five questions relating to the topic of the day. The same questions were then asked again after the Panel presentations, in order to see if our guest’s opinions had been positively changed. The results were as follows:

1)      If you were given a brief to organise an environmentally friendly event, how confident would you be about how to do it?

Pre Event

Post Event

Not confident

35.56%

0%

Fairly confident

60%

65%

Very confident

4.44%

35%

 

It was interesting to see the increase of 30.56% of guests who felt they would now be very confident if briefed to organise a sustainable event. It just goes to show how a little bit of education around the subject area can dramatically alter people’s perceptions. Again it refreshing to see that post panel discussion that 0% felt they would not be confident in organising an environmentally friendly event.

2)      What does ‘Sustainable Events’ mean to you?

Pre Event

Post Event

Events that use less energy and water

8.89%

5%

Events that improve the local environment

4.44%

0%

Events that take place in venues that have programmes in place to reduce overheads

0%

0%

Events that are good for people’s health and happiness

2.22%

0%

All of the above

84.44%

95%

Question two analysed the guests’ knowledge about sustainability and their perceived opinions. We can see that there was a slight increase in attendees opinions, towards agreeing that a ‘Sustainable Event’ takes in to consideration all of the above options. It is encouraging again, to see the positive effects of knowledge on people’s perceptions.

3)      If all other things were equal, would you be more likely to choose a venue that holds Sustainable Event Management Certification?

Pre Event

Post Event

Yes

93.33%

97%

No

6.67%

3%

The pre panel discussion results for this question are very inspiring, with 93.33% of attendees already seeing the benefits of selecting a venue with a Sustainable Event Management Certification. We are very pleased that a further 3.67% changed their views, and would now make sure to note whether a venue holds a Sustainable Event Management Certification, before booking the venue.

4)      Will you be incorporating sustainability initiatives into your future events?

Pre Event

Post Event

Yes

93.33%

98%

No

6.67%

2%

As with the previous question it was lovely to see that 93.33% of the Sustainable Event guests were already committed to considering sustainability when booking future events. We are pleased to see again that there was a decrease in people not admitting to incorporating sustainability initiatives into future events. Hopefully the remaining 2% will change their minds as sustainability becomes a factor which is automatically taken in to consideration, as much as cost and venue facilities.

5)      Should venues & outdoor sites encourage or compel event organisers to be more sustainable?

Pre Event

Post Event

Encourage & support

84.09%

83%

Compel

15.91%

17%

The results for this final question are again promising with the large proportion agreeing with the fact that venues should encourage event organisers to be more sustainable. However it is interesting to see that there is a smaller percentage agreeing with this question, than questions 3) and 4). We perhaps feel that this is due to organisers wishing to make their own decisions and not have sustainability thrust upon them, as they are often faced with budget constraints as a more pressing topic in their minds. However as the results from our perception survey illustrate, with a greater knowledge and education on the subject area, people are more likely to look at creating a sustainable event. We therefore feel that it is important for venues to encourage this to organisers, as many may not know benefits involved, financially and environmentally.

Have you had a go at the survey? What were your answers?

Here is a link to our Sustainability Programme, have a read and see if you change your views when taking the survey a second time round.

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